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The (RED) business model was created to raise awareness and money for those living with AIDS in Africa by teaming up with the world's most iconic brands to produce (PRODUCT) RED branded products. An extension of this business model, (RED)WIRE is a music service that creates a new revenue stream for artists and labels and buys life-saving medicine for those living with AIDS in Africa. When the service launches later this fall, (RED)WIRE will offer members a simple, seamless way to receive music and to directly impact people living with AIDS in Africa.
The (RED)WIRE music service creates a direct link between customers and (RED) efforts. (RED) aims to build a large network of members within (RED)WIRE, which will in turn create a sustainable flow of money to African AIDS programs. This idea lives at the core of the (RED) mission.
Our Response
In the fall of 2008 (RED) and PassAlong Networks will unveil (RED)WIRE, a simple, seamless way for people to receive music from artists they love and artists they will discover through the service. By applying the (RED) idea to music this new model will create a new revenue stream for artists and labels and buy life-saving medicine for those living with AIDS in Africa.
All the songs are permanent downloads in unprotected MP3 format and the content is delivered via a small application that the user downloads to their computer's desktop. Half of each month's (RED)WIRE membership fee will be contributed directly to the Global Fund. Just five subscribers will generate enough money annually to provide a person living with HIV with antiretroviral treatment for one year.
How it works:
For five dollars a month, members will receive weekly issues containing a selection of four elements:
• A (RED) SONG—an exclusive song from one of the world's best artists.
• A Discovery—a great song by an emerging talent, selected by (RED).
• A "Crackerjack surprise"—a fun piece of non-music content (audio, video, text, images).
• Stories describing details of (RED) dollars being put to work in Africa. |
